Content, audience, inventory, attribution and security — operated from one place.
admin.mainecoastlife.com
NRM calls it Control Center. Every system on the platform reports in, so an operator sees growth, deliverability, engagement, inventory performance and attribution without stitching together exports.
Content & SEO
Rich editor across stories, listings and newsletters: headings, lists, quotes, links, images, video. SEO panel with Google search preview, meta title and description limits, focus keywords and tags. Author, editor and publisher roles with audit trail.
Analytics & Attribution
Newsletter performance by campaign. Subscriber growth with a 30-day chart. Top events, businesses and stories by views. Share activity across five networks by scope. UTM standards platform-wide. GA4, GTM and Search Console integrations active, cross-checked against first-party tables.
Roles & Security
47 Row Level Security policies on user-facing tables, manually reviewed. PKCE auth, self-registration disabled. Admin JWT verification and dual-gate authentication on protected functions. HSTS at the CDN. A dedicated Security tab for admin review. No service-role key in the production bundle.
Newsletter & Audience
Compose, segment, schedule and send in-platform. Featured slots for events and stories. CSV subscriber import with validation. Test sends, timezone-aware scheduling, preview and PDF export. Header, mid and footer sponsor slots with revenue priority.
Events & Directory operations
Nightly 30-venue fleet run with per-venue health and clean-run tracking. Data Integrity drill-down by venue; manual fixes preserved against re-scrape. Event and business approval queues with pending counters on the dashboard.
Ad server & monetization
37 managed zones across homepage, events, directory, articles and newsletter. IAB-standard sizes. First-party impression and click tracking keyed by position and ad. Compatible with Google Ad Manager and AdSense programmatic fill.
Events ingestion: 30 venues through a four-stage pipeline, health surfaced in the console.
Every NRM platform ships with this console — same screens, same controls, same security baseline, operated under the same SLA.