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NRM

CUSTOM PLATFORM DEVELOPMENT

Custom platforms. Built to run in production.

NRM designs, builds and operates large custom platforms for publishers, membership organizations and event operators — composed from production-proven systems and configured to each client's operation. The flagship was live in production at week 8; full three-phase delivery complete at week 12.

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mainecoastlife.com
MaineCoastLife.com homepage
MaineCoastLife.com — live in production at week 8; full three-phase delivery complete at week 12. Operated by NRM under SLA.
Week 8
live in production
Week 12
full three-phase delivery complete
47
Row Level Security policies
0
OWASP ZAP failures (58 passes)
Grade A
third-party security audit
223+
commits, secret-scan clean

Every number here is one I can produce evidence for on a call.

PLATFORM SYSTEMS

Composable systems. Configured per platform.

NRM platforms are composed from a library of production systems. Each deployment carries the systems its operation needs — no two are identical.

Events

Event listings, calendars and submissions, with optional automated ingestion from the sources that matter to your market.

Business directory

Tiered listings, self-serve checkout, owner dashboard, map and category browse.

Editorial CMS

Rich editor, SEO panel with search preview, author / editor / publisher roles with audit trail.

Newsletter engine

In-platform composition, segmentation, scheduling, sponsor slots and tracking.

Identity resolution

One subscriber, one record across newsletter, events and directory.

Ad server

Managed zones across every template, IAB sizes, first-party impression and click tracking, Ad Manager / AdSense compatible.

Ticketing

Ticketed-event workflow from listing to checkout.

Analytics & SEO

First-party attribution, UTM standards, GA4 / GTM and Search Console wired in.

THE OPERATOR'S VIEW

Every system reports to one console.

Every NRM platform ships with the same admin console — NRM calls it Control Center. Content, audience, directories, advertising, ticketing, users and settings are operated from one sidebar, with role-gated access and an audit trail.

admin.mainecoastlife.com · Settings
MaineCoastLife.com admin console — settings
Settings — site information, appearance, events, directories, SEO, notifications, integrations and security from one screen.

Every module. One sidebar.

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Admin console navigation

MODULES

  • Dashboard
  • Homepage editor
  • Analytics
  • Share activity
  • Events
  • Business listings
  • Vertical directories
  • Directory orders & revenue
  • Newsletter
  • Stories
  • Form submissions
  • Image audit
  • Ingestion health
  • Users & roles
  • Advertising & ad zones
  • Ad reporting
  • Event ticketing
  • Settings
  • Help
  • External dashboards

Content & SEO

Rich editor for stories, listings and newsletters. SEO panel with live search preview, meta limits, focus keywords and tags. Role-gated publishing with audit trail.

Analytics & Attribution

Campaign-level newsletter reporting, audience growth, top content, share activity and per-zone ad reporting — first-party tracking, cross-checked against GA4.

Roles & Security

47 Row Level Security policies on user-facing tables. PKCE auth with self-registration disabled. Admin JWT verification on protected functions. Dedicated Security tab for admin review.

See the full admin console →
Platform architecture diagram

ENGINEERING DISCIPLINE

Built under rules, verified against production.

Postgres with Row Level Security, serverless edge functions (Deno/TypeScript), a React single-page application, and a CDN with environment-gated deploys. Built to documented standards, with dependency, secret and vulnerability scans as release gates, and verified against production before anything is called done.

  • Postgres + RLS
  • Edge functions (Deno/TypeScript)
  • React SPA
  • TipTap
  • cron
  • CDN with environment-gated deploys
  • GA4 / GTM
  • Search Console
  • Klaviyo
  • Resend
  • Fathom
  • AdSense / Ad Manager

THE SLA MODEL

Built for you. Run by NRM. Under SLA.

NRM designs, builds, owns and operates every platform it delivers. You run the business; NRM runs the platform. Here is how that compares with the alternatives.

NRM — SLA model

What you get
A complete custom platform under your brand, run for you
Who operates it
NRM, under a licensing agreement with SLA
Changes after launch
Minor development included; larger scope quoted separately
Support
Monthly reports, quarterly review, 2-hour critical response
Ownership
NRM owns and maintains the platform; your brand, content and audience stay yours

Agency build

What you get
A custom build you then have to staff
Who operates it
You, or a retainer
Changes after launch
Change orders
Support
Ticket desk
Ownership
You own the code — and the burden

Off-the-shelf SaaS

What you get
A shared product configured to fit
Who operates it
The vendor, on their roadmap
Changes after launch
Feature-request queue
Support
Help center
Ownership
The vendor owns the platform
See how an engagement runs →

ENGINEERING & SECURITY

Built to a standard. Verified in production.

Delivery timeline diagram
MaineCoastLife.com: agreement executed February 2026; live in production at week 8; full three-phase delivery complete at week 12; operated under SLA since.

Security posture

  • 47 Row Level Security policies, each manually reviewed
  • PKCE auth with self-registration disabled
  • OWASP ZAP baseline: 0 failures across 58 passes
  • Secret scanning (Gitleaks) clean across 223+ commits
  • Third-party authenticated probe (AuditYour.app): Grade A
  • Daily backups, 30-day retention, point-in-time recovery

Every number here is one I can produce evidence for on a call.

An independent assessment rated the flagship platform 8.5/10 and estimated a four-engineer, 4–6 month build. It was delivered by one engineer. Source: Google AI Mode, November 2026. Read the assessment →

Your platform. Built and run by NRM.

One conversation, and I will tell you whether a licensed platform fits — or whether it fits at all.

Talk about a platform build